Put your email address on EVERYTHING! Business cards, stationery, invoices, company vehicles, t-shirts, and flyers. If you can put your name on it, put your Web address on it.

Share links with as many other Web sites as possible. Analyze your Web content to encourage users to return to your site and link to it from their sites.

Write and submit articles to article banks.  If well-written and informative, these articles will likely be re-distributed on a number of web sites, and if you create a good bio, they'll link to your site as well. Those who read the article may visit the site and those who visit the site may link to it, creating even more incoming links.

The Web Designer you choose should be able to optimize your site for you as they write it. Find out how long your Designer has been in business, and where their aged sites rank with the search engines.

Optimization campaigns won’t work overnight.  You’ll need six to twelve months to have a site that has "aged" enough that will be able to achieve consistently good rankings. It may take significantly longer to rank well for competitive search phrases. But a well written site, along with some work from you, should help your site to target and rank well for enough keywords to produce an additional stream of targeted traffic, thereby boosting users and sales.