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Picking a Domain Name

The art of selecting a Domain Name can be trickier than you may imagine. Your Domain Name is your address and thus the window to your Web site. Getting the right name can even help your search engine rankings. Here's a few tips to use when you're searching for a great name.

Avoid hyphens

Make it descriptive
Your domain name should name or describe your business, product line, or service. The more descriptive the better. Smithinc.com may be your company name but it tells nothing of what you do and will not be favored by the search engines.

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Short is better than long
It's easier and faster for your users to type a short domain name and there will be less room for typing errors.

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Spelling is important

Think about the spelling of your domain name. If you are using a domain name that is uncommon or not very easy to spell, your users are more likely to misspell it and less likely to find your Web site. Look for short easy to spell words for your domain name.


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More than one is OK

You will need a master domain name for your Web site but don't rule out using more than one name. Domain names are inexpensive, $10 per year, and you can point as many domain names as you wish to the same Web site.


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Avoid hyphens
When keying a domain name, users often don't think about using hyphens. Avoid them when possible.

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Buy for time
Search engines look favorably on Domain Names that expire in more than 12 months. Buy a domain name for several years and show that you plan to be around for a while.

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