| Your Personality |
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Your Web site should reflect your business, your personality, and/or your environment. The style, layout, and colors of the site will provide this basic framework. |
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| Basic ADA Compliance |
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Basic ADA compliance is a must to any Web site. Discuss this with your Web Producer. If he/she is in the dark as to how to provide you this service, move on until you find someone with more experience. |
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| Image Optimization |
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Optimizing the images on your pages will have a great effect on how quickly the page loads and how clear the images look. Make sure that your Web Designer uses an effective photo imaging program, such as Photoshop, and is very familiar with retouching your photographs as necessary. |
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| Effective Content |
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While you, as the client, will be responsible for providing much of the content for the site, you should ask your Web Producer to help with the textual content for search engine optimization. In addition, text should be easy to read and well organized. Content information should also be easy to find and use. |
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| Good Navigation |
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The best content in the world is useless if no one can find it. Good, easy to follow site navigation is the cornerstone to a great Web site. |
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| Easy, Cost-Effective Maintenance |
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How often will your site need maintenance? Who will maintain your site? Maintaining your own site can be extremely effective or a disaster waiting to happen. Discuss your options thoroughly with your Web Producer to decide what is best for You. |
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| Longevity and Support |
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Get some history on your Web Designer & Producer. How long have they been in this business? Is this their primary occupation? What hours are they available to you for questions and issues now and down the road? Know what you're getting into so you know the risks. |
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